About

Learn about our aspirations, our thoughts, our ambitions, and where they all come together below.

The revolution is here

 

Noon is determined to improve the society we live in. We are on a journey towards a world free of tobacco. Today, nicotine is not always consumed by our bodies in a safe way – but it could be. The way we expose our bodies to harmful smoke by inhalation of burning tobacco is a dying form of recreation.

We aim to become a leader in the development of new technologies and embrace solutions for a world without tobacco. Conducting our business in an ethical and responsible way, are what we are all about. We constantly strive for new, harmless alternatives that improve regular tobacco-users lives.

We are confident that tobacco- and smoke-free alternatives will become a key focus worldwide and Noon is committed to guiding the industry forward.

All our products are thoroughly checked to meet our high quality standards in food-grade facilities in south of Sweden.